Question No. 1 Solved
DHL should improve there service to compete the FedEx services. In this regard DHL should adopt some methods of promotions. i.e.
- Advertising
- Sales promotion
- Personal selling
- Direct mail
- Internet marketing
And they should increase there time limit because time is very important factor in business.
Question No. 2 Solved
The FedEx will compromise on their status and will give any packages to the firm then by using this they will retained their competitive edge.
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